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The secret to successful word-of-mouth marketing on the social web is easy: be likeable. In the world of Facebook, Twitter, and beyond, a friend's recommendation is more powerful than any advertisement. Likeable Social Media helps you harness the power of word-of-mouth marketing to engage your customers and transform your business.
Founded ten years ago by childhood friends Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. The Method Method is an irreverent, candid, inspiring case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
Like many entrepreneurs, Ryan Blair had no formal business education. But he had great survival instincts, tenacity, and--above all--a "nothing to lose" mindset. He started his first company, 24/7 Tech, at the age of 21, and since then has started and sold several companies for hundreds of millions of dollars. Now Blair shares lessons and advise from his own life-changing experiences, and provides readers with a road map for entrepreneurial success.
As Chairman and Chief Executive of MTV Networks (MTVNI), Bill Roedy built the largest and arguably most culturally influential television network in the world. Here Roedy tells the inside story of how he built the world's largest entertainment network by employing unique strategies that enabled MTV to thrive internationally in an extraordinarily diverse range of cultures.
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